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Alienating the 2%

Great post by Seth Godin about how you just can’t please everybody.  My favorite part:

It seems as though there are only two ways to deal with this: Stop innovating, just stagnate. Or go ahead and delight the vast majority.

Sounds like a no brainer, huh?  But I’m sure there are plenty of companies out there who spend way too much time and effort on the unhappy 2%.  Cut your losses and please everybody else.

Read the full post on Seth’s Blog.

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